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Every business has an identity
and by building yours into a strong one can become one of
your most valuable assets. A lot of the work we do involves
helping businesses create strong brands. That's because design
plays a pivotal role in defining corporate images, creating
customer experiences and evoking emotional feelings about
companies. Building a strong identity is simply a matter of
communicating positive messages about your company in clear
and consistent ways.
Great sites share the following design features:
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Simple Layout
Pages are best read in a straightforward way from top to bottom, and you don't find your eye skipping around trying to work out what to look at. It's much calmer and more solid browsing experience.. |
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3D effects, used sparingly
Gradients are used subtly, either to give bars a slight roundedness, to create a soft feeling of space in the background, or to make an icon stand out with embossing and subtle drop-shadows. |
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Soft, neutral background colours
The most popular plain backgrounds are white and greyscale fades. These give a cool, neutral, soft base against which you can flash strong colour to draw the eye. |
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Strong colour, used sparingly
A soft, stylish background is the perfect base for adding eye-catching features. Strong colours and tonal constrast are great for drawing the eye to the more important elements on the page. |
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Cute icons, used sparingly
As with strong colour and 3D effects, appealing icons and buttons can add that bit of polish to help give a page a high-quality feel. But used too much, they'll have the counter effect, cluttering the page and confusing the user. |
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Plenty of whitespace
Your eye needs space (guttering in typo language) round stuff to help you clearly and cleanly identify things. "White" space doesn't have to be white. But it does have to be space! |
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Nice big text
Use bigger text to help your visitors see quickly what the page is about, what's most important, and figure out where they want to look next to find what they want. |
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For the A1 Webcentre that
means helping you to create a website that's professional
and easy to use. It means developing a corporate identity
package that presents your company consistently across all
your marketing channels. It even means considering color schemes
that convey the right emotional messages about your business.
Owning a professional looking
effective website will bring your company or organisation
not only credibility but sales enquiries. However when replying
via e-mail so many companies let this professional image go
as they are not using corporate e-mail stationery.
We provide a range of e-stationery
and e-mail campaigns that go hand in hand with your company's
identity and marketing drives.
The
cost of creating your e-stationery, e-advert or e-newsletter
depends on what you can initially supply us to work with,
and whether or not you require more than one product.
To discuss your requirements,
obtain free advice or receive an indication of cost, contact-us online or freephone
0808
144 2926 or send an e-mail to sales@a1webcentre.co.uk.
Alternatively, use our online
estimation page and take advantage of our introductory
10% discounted rates.
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