A Web site can be the most beautiful, informative site on the Internet but if it can not be found by the audience that it is trying to reach, then the Web site theoretically does not exist. The Web creates new challenges for information retrieval. The amount of information on the Web is growing rapidly, as well as the number of new users inexperienced in the art of Web research. Many Webmasters and designers have discovered, just building a Web site is no guarantee of receiving visitors. There are many ways that people may come to a Web site, but one of the leading methods is through search engines. How Web sites are build can have a major impact on whether those users will find it through search engines.

Search Engine Optimisation (SEO) is a powerful online marketing strategy. When done correctly, millions of online searchers can find a Web site among millions of top search results. Many Web site owners consider SEO as an after-thought - i.e. after the site has already been built. That can be an expensive business and is not necessary as when you commission a site from Double Image we optimise your pages and submit it to hundreds of Search Engines as part of the cost - we understand how they work and use this to our advantage. Click the Search Engine relationship chart on the right to see what we mean.

This is why our sites are better. We create and maintain professional sites that are not only visually pleasing with intuitive navigation and containing relevant information and content, but they are ranked highly with the search engines and are therefore visited regularly; fast loading; and most importantly, get results for our clients.

By monitoring, modifying and optimising the meta-tags (information used by search engines) on your existing web site and making recommendations regarding changes to your web site, where necessary. We create special optimised pages, for selected search phrases, for the different search engines. We will not change the wording or contents of your web site without consultation with yourself and/or your current web developer. Search Engines require text to index. Where there is not sufficient text relating to a search phrase available on your website, we will ask for generic text for these optimised pages.

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Remember to watch out and be very careful - any SEO firm that offers guarantees has got to be kidding! Even if you like to read statements about guarantees and quick top positioning - we follow SEO ethics and search engines appreciate this.

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